Our story
About Flipwise
For years, Flipwise co-founder Justin Glow ran his eBay reselling business on cumbersome, brittle spreadsheets. He refined them over time to be easier to use and more insightful, but they still demanded endless manual data entry. Fed up with the tedious work, Justin teamed up with engineer Michael Lovitt to build Flipwise — automating the busywork and delivering functionality no spreadsheet can match.
Justin and Michael have worked together for over a decade, building software used by millions of people around the world. Flipwise is their latest collaboration.
Meet the founders.
Our mission.
We believe anyone willing to work hard has the capacity to achieve financial and time freedom through the power of reselling. Our mission is to provide tools, guidance, and principles to unlock this potential for everyone.
Our goal for Flipwise is to give resellers the most advanced toolset available: to sell efficiently across marketplaces, automate the tedious record keeping, and truly understand and grow their business.
Our principles
These core principles inform our approach to evolving the Flipwise platform.
Growth is everything
Increasing sales and revenue for our customers is paramount. Everything else is secondary.
Share goals
Listen to, learn from, and build for our customers. When they succeed, we succeed.
Make it easy
Reselling can be complicated, and it gets more difficult the more your business grows. We aim to make hard tasks easy in a delightful way.
Motivate & inspire discipline
Success comes from many small efforts compounded over time. Help motivate our customers and encourage the discipline required for success.
Always be evolving
The reselling landscape is forever changing. We must stay on top of and ahead of that change at all times to best serve our customers.
Be opinionated
There are an infinite number of ways to manage your reselling business. The most impactful product is purpose-built to encourage a specific proven approach.
Your store’s been waiting to run itself.
Connect your eBay account, flip the automations on, and watch the busywork disappear — backed by a 7-day money-back guarantee.