Our Story
About Flipwise
For many years, Flipwise co-founder Justin Glow relied on cumbersome, brittle spreadsheets to keep good records for his eBay reselling business. He evolved those spreadsheets over time to make them easier to use and offer more insights, but they still required a ton of manual data entry to stay up-to-date. Justin was sick of all that tedious work, so he and co-founder Michael Lovitt created Flipwise to simplify the process and provide a level of automation and functionality that no spreadsheet can compete with.
Justin and Michael have been working together for over a decade to create a variety of web products used by millions of people around the world. Flipwise is their latest collaboration.
Our mission
We believe anyone willing to work hard has the capacity to achieve financial and time freedom through the power of reselling. Our mission is to provide tools, guidance, and principles to unlock this potential for everyone.
Our goal for Flipwise is to provide the most advanced toolset for resellers to ditch their outdated, hard to manage inventory and sales data spreadsheets, efficiently sell across marketplaces, automate the management of record keeping, and better understand, optimize, and grow their reselling business using automation.
Our principles
These core principles inform our approach to evolving the Flipwise platform.
Growth is everything
Increasing sales and revenue for our customers is paramount. Everything else is secondary.
Share goals
Listen to, learn from, and build for our customers. When they succeed, we succeed.
Make it easy
Reselling can be complicated, and it gets more difficult the more your business grows. We aim to make hard tasks easy in a delightful way.
Motivate & inspire discipline
Success comes from many small efforts compounded over time. Help motivate our customers and encourage the discipline required for success.
Always be evolving
The reselling landscape is forever changing. We must stay on top of and ahead of that change at all times to best serve our customers.
Be opinionated
There are an infinite number of ways to manage your reselling business. The most impactful product is purpose-built to encourage a specific proven approach.
